Beringia is a technical apparel brand for outdoor enthusiasts, built on the collective experience of mountain professionals worldwide. Custom yarns, threads, and textiles — developed with leading textile specialists — create fabrics tested against the Arctic's most extreme conditions. The mission: apparel built for pursuing lost worlds and secret spots, merging fire and ice, past and future.
Visual Identity
Named after the ancient landmass that connected the continents 2.5 million years ago, the brand drew me toward the idea of ancient pictograms and the people who might have once inhabited the region. The final mark nods to both the name and the landscape — read one way, it's a letter B; read another, a mountain range.
