Unanimous Media, founded by Stephen Curry and Erick Peyton, set out to build a multimedia company rooted in family, faith, and sports storytelling — and the mark needed to carry that same sense of shared purpose. The concept lives in its simplicity: the stylized letter "U" represents unity and collaboration, bringing together the various content streams the company produces. It's an idea that mirrors Curry and Peyton's own mission of using storytelling to bring people together, and it communicates the company's dedication to narratives that build trust and connection with its audience.